How much innovation comes out of recording 21 different surgical procedures in different parts of the world? Has Ethicon developed the harmonic scalpel? How much R&D is done by medical marketing organizations and how many technologies are being acquired through mergers and start-up company acquisitions?
IIP > read on here > http://blog.cleveland.com…
…Harmonic Focus Curved Shear with Harmonic Blue Hand Piece, from Ethicon Endo-Surgery Inc., Cincinnati. Ethicon’s Harmonic line includes surgical tools that work on principles of ultrasound, allowing more precise cutting, grasp, blood coagulation and versatility. The device also won an award from BusinessWeek Magazine in the category of best global design of 2008…
…Ethicon Endo-Surgery Inc. The Cincinnati designer, manufacturer and supplier of medical and surgical equipment has a particular emphasis on the tools used in minimally invasive surgical treatment.
In developing the company’s new ultrasonic scalpel, the Harmonic Focus Curved Shear, Ethicon designers observed and recorded 21 different surgical procedures in various parts of the world. They also studied the ethnographic and cultural differences among operating rooms. What they learned helped shape the tool and its auxiliary features so that it would help solve the surgical problems, mostly involving neck and facial surgery, anywhere…
The magazine’s selection process is pretty rigorous, according to Studt of Advantage Media. Labs, research centers and companies nominate themselves, sometimes sending stacks of binders to make their case. The magazine staff sorts them and sends them to teams of 25 to 40 appropriate experts at universities, industry organizations and national labs around the world for recommendations.
The R&D staff and its consultants make the final choices and publish them each September. An awards banquet is held in Chicago in October.
Studt said that Ohio, along with the East Bay area of California, Boston and Cambridge, Mass., and the Washington, D.C., suburbs in Maryland and Virginia, is a frequent contributor.